Brain Attack: Timeline of a Stroke

GE Privacy

Introduction: protecting your privacy, enhancing your online experience

When it comes to data privacy, protecting your personal information is most important. We feel it’s also important to give you, your colleagues, and your family members a voice in the development of this web site and your overall experience with it. To do this, we need to collect certain types of information to help us evaluate how the HealthAhead web site is being used, so we can continually improve your experience and the content we offer to you. By tracking overall usage patterns, providing an easy channel for your feedback, and allowing you to tell us what content is most useful to you, we can refine our offerings and provide more of the content you personally find valuable.

Overall, we are committed to giving you the option to participate – or not participate – in a manner that’s right for you. Read more for how we do this.

Information we collect and how we use it

Identifiable Information Collecting

All methods of identifying yourself to GE will be optional and opt-in, may be updated by you at any time, and will not be required for all areas of the web site.

We will not collect any identifiable user information from the areas of the HealthAhead web site which do not require SSO (Single Sign On), unique User ID (Identification), and/or Password.

There are areas of the web site that require you to identify yourself to us (authenticate). This allows you to access certain parts of the web site that may otherwise be restricted for privacy and security purposes.

There are also areas that may provide the option to create a personalized profile. The information you provide is optional and what you tell us will determine the level of personalization you will experience.

Access to identifiable information is restricted to internal, administrative personnel and solely for purposes of providing web site support, awarding prizes and other recognition, and customizing the web site content and overall functionality for the user. However, we will also allow you to change your mind and opt-out of sharing personal information with us at any time.

Non-Identifiable Information Collecting

When you visit the HealthAhead web site, we track, collect and report on certain aggregate and non- identifiable information. In other words, the information we collect does not relate to a single identifiable visitor. It tells us things such as how many users visited our web site and what pages they viewed.

This non-identifiable data will be collected and stored in a secure database in the U.S., and may be viewed by GE. We will analyze this information to refine our web site to better reflect user preferences, such as the type of content users are searching for most, and to improve the usability of the web site and the user’s web site experience. The information may also be used for purposes of promoting the web site. The data will not be used for medical analysis or other medical purposes.

Cookies

Like many web sites, the HealthAhead web site uses browser cookies – bits of text placed on your computer’s hard drive when you visit. We use them to tell us things like whether you’ve visited us before, and to help us identify features in which you may have the greatest interest. We also use cookies to track country and language selection.

In the future, we may use cookies to track additional details, such as city and state.

We keep this information unless you don’t wish GE to capture this and choose to delete your cookie history. If you wish to stop accepting new browser cookies, get notification when you receive a new cookie, or disable existing cookies, the “help” portion of the toolbar on most browsers will tell you how. Keep in mind, without browser cookies, you may not be able to take full advantage of all our web site features or have your preferences saved for future visits.

We also use Flash cookies on the web site to enhance your online experience. These are similar to browser cookies, but they store data more complex than simple text. Flash cookies, by themselves, cannot do anything to or with the data on your computer. In addition, Flash cookies cannot access or remember your email address or other personal information unless you provide the information on this web site.

Web Beacons

Certain pages on our web site contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons obtain information such as the time the page was viewed, the type of browser used to view the page, and the information in cookies. Web beacon data does not include IP address. The web beacon data is stored at Google Analytics, a third party (see ‘Tracking and Reporting’ for more information on this technology).

Tracking and Reporting

Specifically we will track, collect and report on the following data using software from Google Analytics. For more information about Google Analytics, including information about how to opt out of these technologies, go to www.google-analytics.com

Our primary metrics include: Poll response rate, repeat visits, number of times content is shared, and visits by country.

The sub-metrics include:

Most Popular Content Types, Most Popular Content Topics, User Pathing, Exit Links, Bounce Rate, Traffic by Source (region), Time on Web site, Visit Time of Day, Unique Views/Page Views, Thumps Up/Down, Most Shared Content, Number of Times Content is Rated, Most Rated Content by Type, Language Selection.

We will also be tracking how much communicators, web site leaders and other HealthAhead operations teams are leveraging the web site to support and align their business, regional and web site specific efforts. Some of these metrics may be tracked using existing support central tools.

These metrics may include:

Number of Content Submissions by Region, Number of non-corporate Driven Promotions by RCs, Number of Promotional Downloads by Region, Support Central Survey

Feedback Form

Your feedback is important to the web site’s ongoing development, so we’d love to hear your opinions and ideas. To contact us, please use this Feedback form. We will not be able to respond directly, but all feedback will be reviewed, evaluated, and factored into future content decisions. Please note: this form is monitored by IT support staff only. Please do not submit any personal or medical information. And thank you in advance!

Poll and Quiz Responses

On the web site, we will conduct polls and quizzes to better understand user activities, attitudes, interests and knowledge across multiple health topics. These polls may also help us serve you better by asking questions that relate to the usefulness of our web site. We will not capture any personally identifiable information through the collection of poll response data. As part of these polls and quizzes, we will capture responses sorted by country. In the future, we may capture responses sorted by additional anonymous demographics such as language, affiliated GE business, work web site location, gender, etc.

Sharing Content with Family and Friends

We want you to share the web site’s content with important people in your life, so most articles, videos and slideshows can be emailed. To do so, we will ask you to provide your name and the recipient’s email address. We simply use this information to send the content as you request. At this time, we do not capture or store your, or the recipient’s, email address. Please see below to learn how we track and report on email sharing activity.

Please also review GE’s Social Media Guidelines

How we protect information

GE maintains administrative, technical and physical safeguards to protect against unauthorized disclosure, use, alteration or destruction of any information you provide on this web site. We use secure socket layer (SSL) technology to help keep the information you provide on this web site secure. See ‘Information We Share’ and ‘Information We Transfer’ for additional details.

Information we share

We do not sell or otherwise disclose personal information about our visitors, except as described here. We may share information provided by visitors with service providers we have retained to perform services on our behalf. These service providers are contractually restricted from using or disclosing the information, except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may disclose information about you if we are required to do so by law or legal process; to law enforcement authorities or other government officials; or when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

Information we transfer

We may transfer the information we collect on this web site to other countries where we do business, but only for the purposes described above. When we transfer your information to other countries, we will protect that information as described here unless otherwise required by applicable laws.

Links to other web sites

We provide links to other web sites for your convenience and information. These web sites may have their own privacy statements in place, which we recommend you review if you visit any linked web sites. We are not responsible for the content of linked web sites or any use of the web sites.

Children’s privacy

This web site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the web site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen, we will delete the information from our records.

Some links on this web site may take web site visitors to web sites that are directed to children. These web sites have their own privacy notices that address children’s privacy. We encourage you to read these privacy notices if you visit any linked web sites directed to children.

Updates to our privacy & data policy

This Privacy & Data Policy may be updated periodically and without prior notice to you to reflect changes in our online information practices. We will post a notice on this web site to notify you of any significant changes to our Privacy & Data Policy, and indicate at the top of this policy when it was most recently updated.

How to contact us

If you have any questions or comments about this Privacy & Data Policy, or if you would like us to update information we have about you or your preferences, please contact us by visiting our Feedback Form.

Brain Attack: Timeline of a Stroke

Josie had just finished exercising at the gym and was trying to get into her locker for a change of clothes. She reached for the lock, but couldn't make her fingers close around it. When she tried to turn the combination, her vision blurred.

"Josie, are you okay?" her friend asked.

Jose tried to talk, but the words wouldn't come out. Using her other hand, she spelled out 9-1-1. Her friend quickly called for an ambulance.

A stroke can happen to anyone at any time. The third leading cause of death in the United States, a stroke attacks someone about every 40 seconds. When it does, time is of the essence. In only four minutes, brain cells can be damaged, leading to long-term disability and possibly death. Being aware of the signs and symptoms can help you or a loved one get help—fast.

0–10 Minutes: The Most Critical Time
A stroke is also referred to as a "brain attack" because of its similarity to a heart attack. During a stroke, the brain is literally fighting for its life. Josie experienced classic symptoms, which come on quickly and seem to appear for no reason. Symptoms may include:

Sudden weakness or numbness in the face, an arm, a leg, and typically on one side of the body
Blurred vision
Dizziness
Loss of balance
Brief loss of consciousness
Confusion or inability to talk or understand what someone is saying
Splitting headache

Each year, about 55,000 more women than men have strokes. Women's symptoms may also include:

Pain in the limbs or face
Nausea
Chest pain
Shortness of breath
Pounding or racing heartbeat
Hiccups

Symptoms of a stroke can sometimes be more subtle, however, and depending on which part of the brain is affected, may occur without the person being aware of them. Josie may have experienced a headache, for example, that gradually got worse or woke her up in the middle of the night. She may have become confused or lost her memory. Symptoms like these may signal a "mini-stroke," or a transient ischemic attack, where the brain gets less blood than normal for a short time. These are early warning signs, and may signal that a full stroke is to come.

Regardless of the type of stroke, immediate medical attention is essential. "To give the best chance of limiting damage," says Dr. Vladimir C. Hachinski, a Canadian neurologist, "brain attacks should be heeded even more urgently than heart attacks."

10–120 Minutes: What Happens at the Emergency Room?
As soon as a person experiencing a potential stroke gets emergency care, doctors conduct tests to determine whether or not the attack was a stroke and what type of stroke it was. Once they have this information, their main goal is to stabilize the patient and reduce the amount of damage to the brain.

Ischemic strokes, which account for about 80 percent of strokes, occur when a blood clot blocks the flow of blood to the brain. These are most often treated with clot-dissolving medications. Hemorrhagic strokes, which account for about 20 percent of strokes, occur when a weak or thin blood vessel bursts in the brain, causing blood to spill out between the brain and the skull. Emergency care will focus on controlling the excess bleeding, reducing pressure in the brain, and stabilizing vital signs. In some cases, surgery may be required.

3–48 hours: What Happens After the Emergency is Over?
Once the stroke is over and doctors have performed emergency care, recovery will depend on the extent of the damage. A stroke victim may need rehabilitation, speech therapy, physical therapy, or occupational therapy. Doctors can help assess how long recovery may take and how much care will be needed. One of the goals of recovery will be to prevent a future stroke, which can be accomplished through medication, a healthy diet, exercise, and medical monitoring.

The most important thing to remember is that immediate emergency care could save your life, as well as reduce the amount of damage and resulting disability you or a loved one may experience. If you're not sure it’s a stroke, get to the hospital anyway. Strokes can be sudden or subtle, but they're always serious. Don't take a chance with your health!